3 biggest lessons we've learned in the last year.

We're really thankful to all of the people who have purchased Combray, and we have learned a lot:

1. Redness conditions are the top reason people buy repeatedly

- Rosacea, Eczema, and Psoriasis are each about the same in terms of % repeat purchases

- Acne is 30% higher repeat purchases than the conditions above, and the highest of any condition

2. We really think we need a 10 ml (1 month) supply. We see this by the fact that we see many people repeatedly purchase the 3-pack samples (about a 2 week supply). Since this offering was really meant as a means for people to try Combray, on a per ml basis, it is expensive to buy repeatedly. So, an alternative for those who don't use it fast enough or who just don't want to have to pay $156 at a time, we think a 10 ml, 1 month, about $50 bottle would be perfect.

3. Sampling, sampling, sampling! Since posting our free sample offer on a coupon/sample site (Hunt4Freebies.com) and receiving 6,000 + survey respondents/samplers in less than 24 hours, our world has changed in terms of "advertising."

- It makes great sense that to give a free sample to an interested person it shouldn't have to cost much more than shipping. I love how this shows the new commerce paradigm possible through the internet. The biggest obstacle for years for small companies to compete with multi-nationals in products like skin care is accessing the customer, either through buying advertising pages or having to "buy" shelf space. Free samples via these special internet sites that act like coupon clearing houses levels the playing field and we love it.