ThisNext.com

This whole blog post came automatically through ThisNext.com, where they have a "blogit" button near products, and if you are with one of the major blogging services, you write the whole post right at ThisNext. The site itself seems clean and to work well. Google ad planner also shows traffic up by 50% in the last year. The idea is that expert and non-expert users recommend products and anyone can browse the recommendations. I didn't yet see how or even if products are really ranked or weeded out other than by number of recommendations and whether or not an expert recommends them. They do have a provision for companies to send them products to be ranked.

I think this idea is inevitable - people love to write reviews and I think product word of mouth is a natural outcome of social communities. They also run ads right next to products though, which would apparently be their source of income. This seems to dilute the idea a little.

Introduction (First Post)

Greetings,
This blog serves to provide an easily updatable, personal, and somewhat informal forum for information on Combray.

Combray is a new skin care product that is the result of several years of development by Solenne BV, a company I co-founded with Prof. J.C. (Kees) Hummelen.

We are scientists who recognized the potential of a new class of antioxidant to provide benefits to human health, with skin care being the first area we chose to develop.

We were not the first to recognize this potential, but I do believe our company is the first to accomplish bringing the benefits to fruition in skin care.

Our initial interest was scientific, and then it grew into a more personal interest when we saw the potential to help our friends and family and their friends and families, ...

I, my wife Halley, Kees, his partner Geartsje, our mothers and fathers, sisters, brothers, friends, cousins, aunts and uncles, and friends use Combray and believe in it for various uses. If we didn't, we would never be able to sell it, nor would we need the bother, as we already have a successful business making and selling materials used in organic solar cells.

Over the years, we have learned a significant amount about Combray, the potential of antioxidants in skin care, and the cosmetics business. This is where I intend to share some of the more behind the scenes information, and hopefully interact on a personal basis with others who are interested.